Release
App Store submission, handled.
Signing, metadata, privacy disclosures, review correspondence and rejections. The unglamorous week that decides whether anything launches.
Stack
01Scope
What release management covers.
Everything between a finished build and a live listing.
- Signing and pipelines
- Certificates, provisioning, Play App Signing and a CI pipeline so releasing is a command rather than an afternoon.
- Privacy labels and disclosures
- App privacy details, tracking declarations and the Data Safety form, answered accurately — the most common cause of a late rejection.
- Listing and assets
- Title, subtitle, keyword field, screenshots and preview video, written for how people actually search the store.
- Review and appeals
- We answer reviewer questions and appeal rejections. Guideline 4.3 and 5.1.1 rejections are survivable with the right response.
02Store search
App Store Optimisation is not web SEO.
The store has its own ranking model, and the title and keyword fields carry most of it.
- Title, subtitle and keyword field
- Thirty characters, thirty characters and a hundred, weighted very differently. Wasting them on your brand name is the usual mistake.
- Conversion beats impressions
- Screenshots and the first two lines of the description move installs more than any keyword change, and installs feed ranking.
03FAQ
App Store submission: common questions.
How long does App Store review take?
Typically 24–48 hours for a straightforward submission, longer for a first release, an account-related change or anything touching payments, health or user-generated content. Plan a week for a first launch.
Our app was rejected. Can you fix it?
Usually. Most rejections are guideline 2.1 completeness, 4.3 spam, 5.1.1 privacy or metadata issues, and most are answerable with a change plus a written response rather than a rebuild.
Do you handle Google Play too?
Yes — Play Console setup, Data Safety, staged rollouts, pre-launch reports and target-SDK compliance.
04Related
Related capabilities.
Most engagements touch more than one of these.
MVP development
One platform, one sharp idea, in front of real users. Scoped hard, built properly, and instrumented well enough to learn something.
App rescue
The previous team is gone, the build is broken and the last release was a year ago. That is a normal starting point, not a disqualifier.
App maintenance
Continuous delivery on an app that already exists: features, OS migrations, crash triage and the performance work nobody schedules.
Tell us what you're building.
Send the rough version. A senior engineer reads every brief and replies within one business day.